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Email: info@magneticmarketing.com
Magnetic Marketing For Dentists is a radical, dramatically different sea-change in the way new patients are attracted and dental services are advertised.
Magnetic Marketing For Dentists is the “best-kept secret” to help your practice fight back against dental franchises and DSO’s. It is soundly based on well-proven strategies dating from the turn of the century to present.
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Arm yourself with THE system that successful dentists from coast to coast, and around the globe are using the fight back against the franchise and DSO take over of the dental industry.
Dan S. Kennedy is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars.
But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner; those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought after speaker whose career has included nine years on the #1 seminar tour in America, with audiences from fifteen thousand and up, repeatedly sharing those stages with celebrity entrepreneurs like Debbie Fields (Mrs. Fields Cookies), Ben & Jerry, Gene Simmons (KISS), US Presidents including Donald J. Trump and Ronald Reagon and top business speakers Zig Ziglar, Brian Tracy and Tom Hopkins.
Dan has also been the “source” for many of the dental marketing, advertising and sales experts including Dr. Tom Orent, Dr. David Phelps, Jay Geir, Dr. Jeff Anzalone, Dr. Tyler Williams, Dr. Jesse Chai, Dr. Carlo Biasucci, Dr. Brian Bergh, and dozens more.
After immersing himself in the Magnetic Marketing System and Toolkit, Carlo did a complete 180 in his marketing. Substantially expanding the media he used to spread his message, his new patient flow increased from 45 to 175+ per month. He sustained this increased flow for the remaining five years he owned the practice and grew his database to 20,000 names in a town of 73,000. “I realized my errors and completely changed directions into an ‘omnipresent direction’ as Dan Kennedy would say,” Carlo said. “We were everywhere–in every media, community-based events—effectively patients were saying, ‘I can’t get away from you, you are everywhere.’”
“The Magnetic Marketing System and Toolkit allowed me to really live life on my terms. Previously, I was completely occupied and consumed with the business 24/7 and just not around. Even the time I was there, I was not present because I was pre-occupied thinking about ways to make the business better. It comes down to a lack of clarity and lack of certainty in the direction or in the execution that created that world. Now, it’s a totally different. My income has gone up another level and I’m working far less.”
Dr. Carlo Biasucci // Canada
Target WHO you want to work with. Changing WHO Dr. Chai was targeting rejuvenated him. He began focusing on patients who cared about and had the means to make good decisions regarding their dental health. Previously his patients complained a lot and always argued about price. “I realized when I was working on ‘wrong fit patients,’ it was contributing to my misery,” Dr. Chai said. “By changing my marketing to focus on getting more of my ideal clients, or at least those that had the potential to be “A” clients, I was starting to have more fun.”
Make the Right Offer. Previously Dr. Chai was using free offers to attract new patients. After speaking with members in the Magnetic Marketing community, Dr. Chai concluded that premium offers worked better than free. He now offers a free electric toothbrush when new patients pay for their first exam, x-rays, and cleaning. “We found that we’re getting better patients because they come in knowing they have to pay something,” Dr. Chai said.
Since joining Magnetic Marketing in 2016, Tyler doubled his practice, growing it to seven-figures. He found more time and location freedom too. For example, he utilizes teledentistry and 80% of what needs to get done can be handled by his team. If he hits his weekly goal early, he doesn’t worry about taking Friday off. “There’s nothing to sweat because we hit our numbers. Anything else is gravy,” Tyler said. “It goes back to what Dan teaches us--that profit and income are not directly related to time.”
Only Work With People Who Are A Good Fit. There are approximately 1,100 dentists practicing in the vicinity of Tyler’s dental practice located in a suburb of Salt Lake City. Tyler primarily works with patients who fit his ideal patient avatar: an adult who requires comprehensive dental care such as replacing old dental work, straitening teeth, or implants. His patients come from Northern Utah as well as from surrounding states including Idaho, Wyoming, Nevada, and as far away as Anchorage, Alaska.
“Magnetic Marketing opened my eyes to the fact that for years, we catered our practice to the worst type of patients,” Tyler said. “The ones who always complain about how much everything costs, cancel, or ‘no show’ or you have to see him a hundred times for follow-up. They fuss about everything that the good patients don’t typically fuss about. Magnetic Marketing made it so much easier. Now we don’t even hesitate for a second if someone’s not a good fit, we quickly give them the option to be referred.”
“The quote I’ve always loved from Dan is ’You don’t get a customer to make a sale. You make a sale to get a customer.’ My version of that is you don’t get patients to do dentistry. You do dentistry to build relationships with patients.”
Get Your FREE Copy of the Book: Magnetic Marketing For Dentists From Direct Response Legend & ‘The Millionaire Maker’ Dan Kennedy
